Founded by Secwepemc artist and entrepreneur Ashley Michel in 2013, 4 Generations Creations is an Indigenous-owned business based in Kamloops, BC. Offering in-store and online shopping with shipping across Canada and the U.S., Ashley also travels to powwows and events nationwide. In November 2023, she opened a storefront that now supports over 40 Indigenous artists.
The business features ribbon skirt kits, fabrics, beading supplies, apparel, and accessories—each celebrating and promoting Indigenous culture and identity. A self-taught seamstress, Ashley launched the company to provide her daughter with authentic Indigenous representation and to create designs that educate and empower.
Rooted in the teachings of her matriarchs, 4 Generations Creations is a tribute to their skills, values, and spirit. Every handcrafted item—from beadwork to textiles—is made with intention and cultural respect. Blending tradition and contemporary design, the business honours the past while nurturing the next generation.
Photo Credit: Christian Tisdale
